Marine Building

space

The Marine Building is one of North America’s best example of Art Deco architecture and forms part of Vancouver’s proud history.  Historians and tourists from all over flock to the magnificent lobby to catch a glimpse of old world charm at its best.

Oxford Properties, a proud owner of this iconic building, wanted to position the property as the next go-to “hip” heritage building. As you scale up the building into the belly of the commercial offices and public corridors, the historical charm needed a refresh to bring it into the here and now.

keep or toss?

A strategy was developed by taking the strongest Art Deco motif’s and historical references within the building and emphasizing them or modernizing them in some way shape or form. At the same time we stripped back anything that was not original and had been added throughout the years during different renovations.

features kept

  • Marble bathroom pilasters

  • Bronzed elevator doors adorned with art deco pattern

  • Push pedals for accessing the water in the sinks

features enhanced

  • Water cut bronzed panels that told a unique of the bldg through time

  • Graphics representing vintage octopus and sea bearing burly men

  • Wood expressions representing famous geometry exhibited in Art Deco

  • Brass mirrors and custom hand soap


Scope

Agency

DIALOG

design director

Janay @ DIALOG

Branding

Glasfurd & Walker

Photography

Brett Hitchins

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